Set within a magical landscape of blue agave fields and infused with the sweet smell of this sacred plant, the small town of Tequila is home to Mexico’s potent national spirit, full of ancient distilleries and lively festivities, the town retains a traditional way of life and is the most recent Mexican attraction to be declared a UNESCO World Heritage Site.
Designated a Pueblo Mágico or ‘magic town,’ by the Mexican Secretariat of Tourism, the town of Tequila in the central Mexican state of Jalisco is having a major revival. Relatively untouched by tourism, this small and compact town has retained a traditional lifestyle, with most of the population continuing to work in the agave fields or the distilleries that produce Mexico’s national spirit, tequila. Proud of their heritage the local community welcome visitors to their ancient distilleries, some of which are the oldest in Latin America. There is even a National Museum of Tequila near the main plaza where visitors can learn about the drink and the role it has played in the town’s development.
Located in a volcanic valley, whose rich soil nourishes the endless rows of spiky blue agave, cowboys still ride out on horseback to tend their crop which is chopped down by hand. The word tequila means ‘lava hill’ and pays homage to the natural environment that produces the plants from which the spirit is made. Some of the plants can take up to 10 years to mature, but this unhurried pace is reflective of the easy tempo of the town itself. When visiting a distillery there’s the chance not only for tastings, but also to create your own blend from a combination of up to five different flavours and even if initially you’re not sure whether you’ll like the taste, we would recommend tequila tasting as one of our Mexican highlights.
Tequila is a town that loves to party, which isn’t surprising and if you’re lucky enough to be there during one of the regular festivals with mariachi bands, fireworks, dancing and plenty of tequila, we guarantee a night to remember.